Cats
are people too. At least, that's the thinking of cat-
food maker Meow Mix Co., which this fall launches Meow TV, a half-hour cable
show aimed at giving America's 85 million felines a break from the endless
humdrum of The West Wing, Touched by an Angel and Dog Eat Dog. CEO Richard
Thompson foresees "a Discovery Channel for cats," though the firm will produce
only a few episodes at first. "There will be squirrels, bouncing balls, little
fish swimming by, and all the things that cats love to watch," says Thompson.